Built on Integrity. Focused on People. Driven by Purpose.
Amerus Financial is an independent insurance and financial services firm dedicated to helping individuals, families, and business owners protect what matters most.
We believe insurance is not just about policies — it’s about people, relationships, and long-term responsibility.
Trusted guidance
Accurate policy management
Responsive client service
Long-term relationships built on integrity
Our Story
Amerus Financial was founded with a simple but powerful mission: to provide honest, client-focused insurance solutions in an industry often filled with confusion and pressure.
From the beginning, our focus has been on education, transparency, and long-term relationships. We work as independent advisors, allowing us to represent multiple insurance carriers and tailor solutions to each client’s unique needs.
As we’ve grown, our commitment has remained the same — put people first, explain clearly, and serve with integrity.
What Sets Us Apart
Independent & Unbiased
We are not tied to a single insurance company. This allows us to compare options objectively and recommend what truly fits our clients.
Education-First Philosophy
We believe informed clients make better decisions. Our role is to educate — not pressure.
Relationship-Driven Service
We value long-term relationships over one-time transactions. Many of our clients stay with us for years across multiple life stages.
Ongoing Support
We remain accessible after enrollment to assist with reviews, changes, and questions.
Leadership & Team
Our leadership team and licensed agents bring experience across multiple areas of insurance and financial planning. Each team member is committed to professional excellence, ethical service, and continuous education.
Matthew & Ashley Noe
Licensed Insurance Agents
Matthew and Ashley Noe are a husband-and-wife insurance team who bring both experience and heart to the work they do.
Nickolas Potter
Licensed Insurance Agents
Nickolas Potter is a leading producer with Amerus Financial, recognized for his consistent performance and dedication to his clients.
Brett Wiersema
Licensed Insurance Agents
Brett Wiersema serves the Lakeland, Florida area and is known for being a conscientious, detail-oriented agent…
Our Culture & Events
We invest heavily in training, leadership development, and collaboration. Through agent conferences, workshops, and company events, we foster a culture of growth, accountability, and shared success.
Who We Serve
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Individuals & Families
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Seniors & Retirees
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Business Owners
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Medical & Legal Professionals
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Independent Insurance Agents
From personal protection to business planning, we serve clients across multiple stages of life and career.