Family enjoying time together by the water, emphasizing love and protection, reflecting the importance of life insurance for families.

Affordable Life Insurance That Protects the People You Love

Low-cost term life and permanent coverage options—customized for your family, business, and future.

  • Term Life from as little as pennies per day
  • No-pressure guidance from licensed agents
  • Options for families, business owners & seniors
  • Fast quotes • Simple process

Average Life Insurance Costs

Life insurance premiums vary depending on age, health, coverage amount, and other personal factors. Here’s a general breakdown of what you can expect to pay for life insurance plans.

Term Life

$25–$60/mo

Provides coverage for a fixed term, typically 10–30 years, ideal for income protection.

Whole Life

$90–$200/mo

Permanent coverage with cash value accumulation, suitable for long-term financial planning.

Universal Life

$70–$180/mo

Flexible coverage with adjustable premiums and death benefits, combining protection and investment options.

What Affects Life Insurance Rates?

Age & Health

Younger, healthier applicants usually pay lower premiums; pre-existing conditions can raise costs.

Coverage Amount

Higher death benefits increase monthly premiums, while lower coverage keeps costs down.

Location & Lifestyle

State regulations, occupation, hobbies, and lifestyle choices (like smoking) can affect premiums.

Get a personalized life insurance quote tailored to your needs and coverage goals.

Get Your Free Quote

Choosing the right life insurance plan can feel overwhelming with so many options on the market. Many individuals look for coverage that provides financial security for loved ones, flexible term lengths, and affordable premiums. We work with highly rated carriers to offer policies that match your needs and budget. Whether you are considering term life, whole life, or universal life insurance, we simplify the process so you can compare plans, understand costs, and select the best protection for your family’s future. Secure peace of mind today with coverage designed to protect those who matter most.

Compare Life Insurance Companies and Find the Best Rates

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Term Life insurance Big Protection Low Cost

Term Life Insurance – Big Protection, Low Cost

Term life insurance provides affordable coverage for a set period of time—perfect for protecting income, family, and major financial obligations.

Why Term life?

  • Lower monthly premiums
  • Ideal for families and working adults
  • Coverage for 10, 15, 20, or 30 years
  • High benefit amounts at low cost

Common Uses:

  • Income replacement
  • Mortgage protection
  • Raising children
  • Debt protection

Types of Life Insurance

Life Insurance Options Designed for Every Stage of Life Whole Life Insurance

Life Insurance Options Designed for Every Stage of Life Whole Life Insurance

  • Lifetime coverage
  • Fixed premiums
  • Builds guaranteed cash value
  • Ideal for long-term security and legacy planning
Universal Life Insurance

Universal Life Insurance

  • Flexible premiums
  • Lifetime protection
  • Potential for cash value growth
  • Can be structured for long-term planning or estate needs
Term Life Insurance

Term Life Insurance

  • Coverage for a specific time period
  • Lowest cost option
  • High coverage amounts
  • Perfect for temporary needs

Term life insurance provides affordable coverage for a set period of time—perfect for protecting income, family, and major financial obligations.

Life Insurance Solutions

Life Insurance Solutions We Specialize In Family Protection

Life Insurance Solutions We Specialize In Family Protection

Ensure your loved ones are financially protected if the unexpected happens—income, bills, and daily life covered.

Mortgage Protection

Mortgage Protection

Help protect your home by ensuring your mortgage can be paid off if something happens to you.

Final Expense Insurance

Final Expense Insurance

Designed to cover funeral costs and final expenses—simple, affordable coverage for peace of mind.

Key Man Insurance

Key Man Insurance

Protect your business against the financial loss of a key employee or owner.

Business Continuation & Buy-Sell Planning

Business Continuation & Buy-Sell Planning

Life insurance solutions that help businesses transition ownership smoothly.

Income Replacement

Income Replacement

Ensure your family can maintain their lifestyle if your income is lost.

We Work With the Nation’s Most Trusted Life Insurance Carriers

Amerus Insurance Group partners with a wide range of A-rated life insurance providers to help you secure the right protection for your family’s future.

As an independent insurance brokerage, we work for you — not the insurance companies, giving you unbiased guidance and access to multiple policy options.

Expert Insight

In our experience helping individuals and families plan for the future, securing life insurance early can significantly reduce long-term costs. Premiums are typically lower when you’re younger and healthier, and locking in a policy early helps ensure long-term financial protection for your loved ones.

According to the Insurance Information Institute and the National Association of Insurance Commissioners , life insurance needs vary based on factors like age, income, debt, and dependents. Comparing multiple policy types—such as term and permanent life insurance—is essential to finding the right coverage for your financial goals.

Why Clients Trust Amerus Insurance

  • We Shop Options – multiple carriers, not one company
  • Honest Guidance – no pressure, no confusion
  • Affordable Solutions – we focus on value, not overselling
  • Fast Turnaround – quotes often same day
  • Personal Service – real people you can call
why clients trust Amerus Insurance

Getting Life Insurance Is Easier Than You Think

1

Request a free quote

2

Review coverage options with an agent

3

Choose your plan and get protected

Protect Your Family’s Future Today

Frequently Asked Questions

Term life insurance pricing is primarily based on actuarial risk factors such as age, medical history, family health background, occupation, and lifestyle habits including smoking or hazardous hobbies. Younger and healthier applicants typically receive the lowest premiums because insurance companies expect longer premium payment periods and lower mortality risk. Coverage amounts also influence pricing, since higher death benefit protection requires higher premium contributions. Many consumers choose term insurance because it provides large coverage amounts at relatively low cost compared to permanent insurance products.

Determining how much life insurance you need requires evaluating both current financial obligations and future financial goals. This includes replacing income for dependents, paying off outstanding debts such as mortgages or student loans, funding future education expenses, covering funeral costs, and protecting business interests if you are a business owner. Financial planners often suggest calculating coverage that could replace multiple years of income while also accounting for inflation and future cost increases. Using online calculators or working with an advisor can help you build a customized coverage target based on your personal financial situation.

No. Life insurance can be valuable even for individuals without children or dependents because it can help cover personal debts, final medical expenses, or burial costs while also creating financial planning flexibility. Some people use life insurance as part of estate planning, charitable giving strategies, or business succession planning. Locking in coverage at a younger age can also help protect future insurability if health conditions develop later. Life insurance can serve as a long-term financial tool rather than only a family protection product.

Yes. Many insurance providers offer coverage options for applicants with medical conditions. Pricing and approval depend on the severity of the condition, medications being taken, stability of treatment, and overall health history. Some carriers offer simplified underwriting that relies on health questionnaires rather than full medical exams, while others provide guaranteed issue policies with higher premiums but easier approval standards. Working with independent insurance agencies can help you compare multiple carriers to find the best possible combination of price and coverage.

Term life insurance provides temporary protection for a fixed period such as 10, 20, or 30 years and focuses primarily on providing death benefit coverage at the lowest possible cost. Permanent life insurance provides lifetime protection as long as premiums are paid and usually includes a cash value accumulation component that can grow on a tax-deferred basis. Because permanent policies provide both protection and savings features, they generally cost more than term policies. The choice between term and permanent insurance depends on your long-term financial strategy, budget limitations, and estate planning objectives.

Approval speed depends on the underwriting method used by the insurance carrier. Some modern products offer accelerated approval in as little as one to two days for healthy applicants using simplified underwriting. Traditional fully underwritten policies may take several weeks because insurers review medical records, prescription histories, driving records, and lifestyle risk behaviors. Providing accurate information during the application process and responding quickly to medical exam requests can help speed up final policy issuance. Many applicants work with licensed advisors to help streamline the application experience.

Life Insurance Guides & Resources

grandpa paying with grandson

Senior Whole Life Insurance Guide

Senior Whole Life Insurance Guide by Amerus Insurance, 2 Oct 2020 Senior whole life insurance is often misunderstood as a purely end-of-life financial product. In reality, it serves both immediate and long-term financial planning needs. It provides guaranteed lifelong coverage, predictable premiums, and a tax-advantaged death benefit that helps protect families from unexpected financial burdens. […]

types of life insurance

TYPES OF LIFE INSURANCE

TYPES OF LIFE INSURANCE by Amerus Insurance, 3 Apr 2020 Choosing the right life insurance policy is one of the most important financial decisions you can make. Life insurance provides financial protection for your loved ones, helping cover expenses such as funeral costs, debts, mortgage payments, and income replacement. With several different types of life […]

father and daughter hugging

Universal vs Whole Life Insurance

Whole life insurance has consistent premiums and guaranteed cash value, while a universal policy has flexible premiums and death benefits

Term Life Insurance

What Is Term Life Insurance

What Is Term Life Insurance by Amerus Insurance, 30 Sep 2020 Millions of individuals across the United States and around the world want to ensure their families are financially protected in the event of an unexpected death. Life insurance plays a critical role in that protection strategy. Among the many types of policies available today, […]

Our Results

Life Insurance Testimonials

Frank Stieger

★★★★☆

Good coverage and reasonable rates. Had to wait a bit for approval but overall satisfied with the service.

George Avers

★★★★★

Great value for money. No waiting periods for cleanings and the customer service team is very helpful.

Michelle Jones

★★★★☆

Good life insurance options with flexible coverage amounts. The term life policy fits our budget and provides the financial security our family needs.

Richard Grey

★★★★★

Great value for comprehensive life insurance protection. The whole life policy provides both coverage and cash value growth, perfect for our long-term financial planning.

Anthony Hill

★★★★★

Excellent life insurance coverage that gives our family complete peace of mind. The application process was smooth and the rates are very competitive for the protection we get.

Coverage by State

Explore Life Insurance Guidance by State

Hover any state to preview its page and jump straight into state-specific coverage information.

Learn About Life Insurance in My State?

Select a state using the map or dropdown menu. Coverage is not available in all states.

Health Insurance Carriers Comparison

Compare top health insurance carriers we work with. These providers offer a range of flexible, affordable, and comprehensive coverage options for individuals and families.

CompanyBest ForMonthly Cost
Illinois MutualCustomizable health coverage tailored to individual lifestylesStarting at $120
AmericoFamily-focused plans with wellness and preventive care programsStarting at $110
AssurityAffordable coverage with simple enrollment and dependable serviceStarting at $115
Banner LifeSupplemental health options to enhance existing coverageStarting at $125
Lincoln FinancialComprehensive plans with built-in financial protection featuresStarting at $130
North AmericanAffordable plans for individuals, families, and small businessesStarting at $118
TransamericaFlexible plans with wellness programs and telehealth accessStarting at $125
John HancockWellness-integrated plans with life and health benefitsStarting at $135
Profile image of Timothy Baggett, CFP®, Licensed Insurance Professional at Amerus Insurance Group
Timothy Baggett, CFP®, Licensed Insurance Professional
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Amerus Financial: Affordable Life Insurance You Can Trust

Coverage subject to underwriting and eligibility. Not all applicants qualify for all plans.